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Amazon expands “pay with your palm” technology

Image: Amazon

Thanks to advancements in technology such as near field communication (NFC) and cloud computing, contactless payment options are becoming more common. Two years ago, Amazon released a device called the Amazon One, which lets you pay for an item in a store with the wave of your hand.

Now, for the first time, Amazon One is being rolled out as a standalone payment option. Starting this weekend, palm recognition and payment devices will be available to customers in three concession areas at Climate Pledge Arena in Seattle.

So during Seattle Kraken’s season opener at home against the Vegas Golden Knights on Saturday night, fans will be able to visit three locations in the arena – Modelo Cantina, Metropolitan Grill and 1st Ave Nachos – and pay for their food. and their drinks by just holding out their palm. There will be a total of 18 Amazon One devices parked in these three concession areas.

Also: Google Pay vs Samsung Pay: Which contactless payment app is right for you?

There are already four stores in the arena that have Amazon One devices, but these were installed in 2021 as part of a more extensive rollout of Amazon’s Just Walk Out technology. Nationwide, Amazon One devices have been rolled out to more than 100 stores that also feature Just Walk Out technology. This is the first time that the palm recognition payment option has been rolled out separately from the “Just Walk Out” cashierless platform.

To use the Amazon One system, a customer must register at a kiosk. They simply insert their payment card and place their palm over the Amazon One device, so the device can scan it. Amazon says the process takes less than a minute and “thousands of fans” have already signed up for Amazon One.

The device works by recording the “signature” of the user’s palm – a unique identifier in humans. When the devices debuted, Amazon explained that custom algorithms built a map of your palm. The images are encrypted and sent to a “highly secure area” in the cloud where Amazon creates your palm signature. Amazon said it chose to use palms as biometric authenticators because they require an “intentional gesture” to trigger. Additionally, palm recognition offers more privacy than face recognition because identities cannot be determined based on a handprint alone.