Caterpillar and the National H
DEERFIELD, Illinois and NEW YORK, NY, June 16, 2022
Caterpillar Named Official Heavy Equipment and Industrial Power Sponsor of NHL; Sponsorship begins in the 2022-23 NHL season
DEERFIELD, Illinois. and NEW YORK, NY, June 16, 2022 /PRNewswire/ — Caterpillar Inc. (NYSE: CAT) and the National Hockey League (NHL®) today announced a multi-year global sponsorship making Caterpillar the Official Heavy Equipment and Industrial Power Sponsor of the NHL. Launching this fall at the start of the 2022-23 NHL regular season, the sponsorship will focus on recognizing the people who make, sell and operate Cat® products and services.
“Caterpillar and the National Hockey League both represent committed and passionate players who work hard as part of a team to achieve a goal,” said Yvette Morisson, Global Marketing and Brand Manager for Caterpillar. “We will use this sponsorship to interact with customers and employees providing them with an enjoyable experience.”
Through sponsorship, Caterpillar and its dealers may identify opportunities to help the NHL by providing behind-the-scenes products and services in support of NHL games and special events.
“We are thrilled to welcome Caterpillar to the NHL family to engage our passionate fans and Caterpillar customers around the world,” said Max Paulson, senior director of business development for the NHL. “Caterpillar is one of the best brands in the world and aligns with the many attributes that our great sport embodies. We look forward to creating compelling and unique initiatives that will delight new and existing fans while providing Caterpillar with expanded visibility. of the brand at our signature events and across NHL media platforms.”
The NHL will work with Caterpillar to integrate Cat products into NHL events by showcasing the company’s heavy equipment machinery and industrial generator sets with visible TV signage and branding in the arena at major league events, including the NHL.® All-Star Weekend, NHL Stadium Series™ and NHL Winter Classic®. The NHL will also work with the company to promote hockey in local communities through the Caterpillar dealer network.
For more information on Caterpillar’s NHL sponsorship and other corporate sponsorships, please visit https://cat.com/sponsorships.
NHL, the NHL Shield and the NHL Winter Classic word mark are registered trademarks and the NHL Winter Classic logo and the NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2022. All rights reserved.
CAT, CATERPILLAR and their respective logos, company and product identity are trademarks of Caterpillar and may not be used without permission. Cat and Caterpillar are registered trademarks of Caterpillar Inc. © Caterpillar 2022. All rights reserved.
With a turnover and a 2021 turnover of $51.0 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-road diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve helped our customers build a better, more sustainable world, and we’ve committed to and contributed to a low-carbon future. Our innovative products and services, backed by our global dealer network, deliver exceptional value that helps customers succeed. Caterpillar does business on every continent, operating primarily through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment. Visit us at caterpillar.com or join the conversation on our social media channels.
About the NHL
The National Hockey League (NHL)®), founded in 1917, consists of 32 member clubs. Each team roster reflects the international composition of the League with players from more than 20 countries represented, all vying for the most expensive and historic trophy in professional sport – the Stanley Cup.®. Each year, the NHL entertains more than 670 million fans in the arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – on Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and over 100 million fans online at NHL.com. The League broadcasts matches in more than 160 countries and territories through its rights holders, including ESPN, Turner Sports and NHL NetworkTM in the United States; Sportsnet and TVA Sports at Canada; Viaplay in the Nordic region; and CCTV and Tencent in China; and reaches fans around the world with games available to stream in all countries. Fans are engaged through the league’s digital assets on mobile devices via Free NHL® application ; on nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and offering unprecedented access to player and team statistics as well as all regular season and playoff scores since the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming providing unprecedented access to players, coaches, and league and team staff for distribution across NHL social and digital platforms.
The NHL is committed to building healthy and vibrant communities by using the sport of hockey to celebrate fans of all races, colors, religions, national origins, gender identities, ages, sexual orientations and socioeconomic statuses. NHL hockey is for everyone™ This initiative reinforces that the sport’s official policy is one of inclusion on the ice, in the locker rooms, meeting rooms and bleachers. The NHL expands access and opportunities for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested over $100 million in youth and grassroots hockey programs, with a commitment to invest an additional amount $5 million for diversity and inclusion programs over the next year.
Certain statements in this press release relate to future events and expectations and are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “believe”, “estimate”, “will”, ” will, “should”, “expect”, “anticipate”, “plan”, “anticipate”, “target”, “guide”, “project”, “intend”, “could”, “should” or other similar words or phrases often identify forward-looking statements. All statements other than statements of historical facts are forward-looking statements, including, without limitation, statements regarding our outlook, projections, forecasts, or descriptions of trends. These statements are not guarantees of future performance and speak only as of the date they are made, and we do not undertake to update our forward-looking statements.
Caterpillar’s actual results may differ materially from those described or implied by our forward-looking statements depending on a number of factors, including, but not limited to: (i) global and regional economic conditions and economic conditions of the industries we serve; (ii) changes in raw material prices, increases in material prices, fluctuations in demand for our products or significant shortages of materials; (iii) government monetary or fiscal policies; (iv) political and economic risks, commercial instability and events beyond our control in the countries in which we operate; (v) international trade policies and their impact on demand for our products and our competitive position, including the imposition of new tariffs or changes to existing tariffs; (vi) our ability to develop, produce and market quality products that meet the needs of our customers; (vii) the impact of the highly competitive environment in which we operate on our sales and prices; (viii) information technology security threats and computer crime; (ix) the inventory management decisions and sourcing practices of our dealers and OEM customers; (x) failure to realize or delay in realizing all of the anticipated benefits of our acquisitions, joint ventures or divestitures; (xi) union disputes or other employee relations issues; (xii) adverse effects of unforeseen events; (xiii) disruptions or volatility in global financial markets limiting our sources of liquidity or the liquidity of our customers, dealers and suppliers; (xiv) inability to maintain our credit ratings and resulting potential increases in our cost of borrowing and adverse effects on our cost of funds, liquidity, competitive position and access to capital markets; (xv) risks in our Financial Products segment associated with the financial services industry; (xvi) changes in interest rates or market liquidity conditions; (xvii) an increase in delinquencies, foreclosures or net losses of Cat Financial’s customers; (xviii) currency fluctuations; (xix) our or Cat Financial’s compliance with financial and other covenants in debt agreements; (xx) increased pension plan funding obligations; (xxi) alleged or actual violations of trade or anti-corruption laws and regulations; (xxii) additional tax burden or exposure, including the impact of US tax reform; (xxiii) material legal proceedings, claims, lawsuits or government investigations; (xxiv) new regulations or changes in financial services regulation; (xxv) compliance with environmental laws and regulations; (xxvi) the duration and geographic spread of business disruptions caused by the COVID-19 pandemic and the overall global economic impact thereof; and (xxvii) other factors more fully described in Forms 10-Q, 10-K and other filings by Caterpillar with the Securities and Exchange Commission.